Sixteen years of Amazon consulting, written down.
I spent sixteen years as a professional Amazon and e-commerce marketing consultant — advising sellers, managing accounts and cleaning up the expensive messes. That experience is now in two books, so you can read it instead of hiring it.
Start with the Pocket Guide & Quick Start Read Do Not Sell on AmazonBoth titles are on Amazon in paperback and Kindle. The companion worksheets are here on the site.
- 16 years of consulting
- Two books in print
- 39 worksheets & checklists
- Free glossary & scam guide
- No sales call required
Why the consulting became books
Brand Marketing Concepts spent years doing Amazon account management, listing reinstatements, PPC and marketplace strategy for other people’s businesses. The work was good. It also did not scale, and it priced out exactly the sellers who needed the advice most — the ones about to place a first order.
Every engagement started with the same twenty questions. Answering them one client at a time was the least efficient thing I did.
Everything I used to charge for is now in two books you can read this week — the checklists, the numbers, the mistakes.
No teaser chapters, no upsell at the end. The fill-in worksheets from the books are here too, and three of them are free.
The books
Two titles, written to be read in order or on their own. Both are plain-language and specific — fee math, real screenshots of the traps, and checklists you fill in before you spend money.
Amazon Seller’s Pocket Guide & Quick Start
The practical one. Thirty-four short chapters from product research to your first shipment, a 30-day launch plan, and 39 worksheets and checklists. For the seller who has an idea and needs the next step.
See what’s inside →Buy the paperback on Amazon →
Or the Kindle edition →
Do Not Sell on Amazon
The cautionary one. What the fee stack really takes, how accounts get suspended, how competitors attack listings, and the questions to ask a supplier before you wire anything. Read it before you commit capital.
See what’s inside →Buy the paperback on Amazon →
Or the Kindle edition →
Every title in one place
Paperback and Kindle editions, plus the worksheet packs and free downloads.
Read something useful right now, for free
Three of the reference pieces from the books live on this site in full, with nothing gated. Start here if you want to judge the writing before you buy anything.
Amazon seller scams to watch out for
The pitches aimed at new sellers, including the FTC cases, and how to tell a real service from a fee-harvesting one.
Amazon seller terms glossary
Every acronym Seller Central throws at you — ACoS, GTIN, IPI, FBM, PoA — defined in one page in plain English.
Three seller worksheets
The Product Opportunity Scorecard, Product Profitability Worksheet and Supplier Due-Diligence Checklist, as fillable PDFs.
About James Armstrong
I have sold online since 1999 and spent sixteen years consulting professionally on Amazon and e-commerce marketing — account management, listing and account reinstatements, advertising, brand protection and marketplace strategy, through Brand Marketing Concepts LLC.
These days I point that marketing experience at my own company. I own and operate Ashe County Livery, a luxury transportation service in the North Carolina and Virginia High Country — wine tours, weddings and airport transfers, with 100 Five-Star Reviews on Google and growing. Running and marketing a business of my own is the best argument I can make that the advice in these books works.
The books are how I answer the Amazon questions now. If you have read one and want to tell me it helped — or that I got something wrong — I read every message myself.
Send me a note →Start with the book that fits where you are
About to place a first order and want the steps? Take the Pocket Guide. Not sure you should sell on Amazon at all? Read Do Not Sell on Amazon first.
Pocket Guide & Quick Start Do Not Sell on Amazon