Welcome to Brand Marketing Concepts
Brand Marketing Concepts started in 2010 as a full-service e-commerce marketing and sales agency. Sixteen years later it has become a small publishing and software company. The books are where we wrote down what the agency years taught us. The apps are what we build with it now.
A full-service e-commerce agency
We ran Amazon seller accounts end to end. That meant listings and A+ content, PPC, Brand Registry, and reinstating suspended listings and accounts. We also prepped and shipped inventory into FBA, liquidated surplus stock, and built lead generation, sales funnels and social campaigns for clients.
1,000+ sellers helped
More than 1,000 sellers came to us for consulting, troubleshooting or one-off projects. Over 300 of them stayed on as ongoing account-management clients. Most of them were asking the same questions.
Books · Apps · AI
The answers to those questions are now in two books, so anyone can read them without paying a consultant. The agency’s know-how goes into software we design, build and run ourselves, with AI doing the routine work.
Our apps
Five live apps, each built to solve one real problem: Three Good Stops (road-trip stops), InspectWarden (fire & life-safety inspections), TickerCatalyst (SEC filings), Rescue My Finances (financial recovery) and MySellerHQ (Amazon seller operations).
See the apps ↓Our books
Two books for Amazon sellers, Amazon Seller’s Pocket Guide & Quick Start and Do Not Sell on Amazon, in paperback and Kindle. The companion worksheets and free guides are here on the site.
See the books ↓Apps built to solve real business problems.
Brand Marketing Concepts designs, builds and operates its own software — every app below is live today, owned end to end from code to customer support.
Three Good StopsTell it how long you want to drive. It names three good towns to stop along your route.Learn more →
InspectWardenInspection, deficiency and service records for fire-protection contractors.Learn more →
TickerCatalystFollow the companies you care about by the SEC filings they make.Learn more →
Rescue My FinancesFinds the real cause of a money problem and hands you the plan. No cards or loans sold.Learn more →
MySellerHQSee what is wrong in your Amazon account, understand why, and fix it safely.Learn more →Sixteen years of Amazon consulting, written down.
Two titles, written to be read in order or on their own. Both are plain-language and specific — fee math, real screenshots of the traps, and checklists you fill in before you spend money.
Amazon Seller’s Pocket Guide & Quick Start
The practical one. Thirty-four short chapters from product research to your first shipment, a 30-day launch plan, and 39 worksheets and checklists. For the seller who has an idea and needs the next step.
See what’s inside →Buy the paperback on Amazon →
Or the Kindle edition →
Do Not Sell on Amazon
The cautionary one. What the fee stack really takes, how accounts get suspended, how competitors attack listings, and the questions to ask a supplier before you wire anything. Read it before you commit capital.
See what’s inside →Buy the paperback on Amazon →
Or the Kindle edition →
Every title in one place
Paperback and Kindle editions, plus the worksheet packs and free downloads.
- 16 years of consulting
- Two books in print
- 39 worksheets & checklists
- Free glossary & scam guide
- No sales call required
- Preferred vendor: Viktor AI
Why the consulting became books
Brand Marketing Concepts spent years doing Amazon account management, listing reinstatements, PPC and marketplace strategy for other people’s businesses. The work was good. It also did not scale, and it priced out exactly the sellers who needed the advice most — the ones about to place a first order.
Every engagement started with the same twenty questions. Answering them one client at a time was the least efficient thing I did.
Everything I used to charge for is now in two books you can read this week — the checklists, the numbers, the mistakes.
No teaser chapters, no upsell at the end. The fill-in worksheets from the books are here too, and three of them are free.
Read something useful right now, for free
Three of the reference pieces from the books live on this site in full, with nothing gated. Start here if you want to judge the writing before you buy anything.
Amazon seller scams to watch out for
The pitches aimed at new sellers, including the FTC cases, and how to tell a real service from a fee-harvesting one.
Amazon seller terms glossary
Every acronym Seller Central throws at you — ACoS, GTIN, IPI, FBM, PoA — defined in one page in plain English.
Three seller worksheets
The Product Opportunity Scorecard, Product Profitability Worksheet and Supplier Due-Diligence Checklist, as fillable PDFs.
The tools we recommend — and the one we use every day
We keep a working directory of software for sellers and small businesses — research, advertising, shipping, CRM, phone, chat and data tools, with honest notes on who each one is wrong for. One program on that list changed how this business runs, so it gets its own page.
Viktor — an AI employee
Works inside Slack, connects to your email, CRM, ad accounts and books, and finishes the task instead of handing back advice. Why we recommend it →
Test it on one real job
Quotes, follow-ups, monthly reports, bookkeeping cleanup, landing pages. Give it something on this week’s list and judge it by the result. Affiliate link — you pay the same price.
25 programs we stand behind
Grouped by the job they do, every link straight to the provider, with disclosure on every one. Nothing on that page is paid placement.
About James Armstrong
I have sold online since 1999 and spent sixteen years consulting professionally on Amazon and e-commerce marketing — account management, listing and account reinstatements, advertising, brand protection and marketplace strategy, through Brand Marketing Concepts LLC.
These days I point that marketing experience at my own company. I own and operate Ashe County Livery, a luxury transportation service in the North Carolina and Virginia High Country — wine tours, weddings and airport transfers, with 100 Five-Star Reviews on Google and growing. Running and marketing a business of my own is the best argument I can make that the advice in these books works.
I run all of it without employees, which is only possible because the routine work — quotes, follow-up, reporting, bookkeeping, this website — is handled by Viktor, an AI employee.
The books are how I answer the Amazon questions now. If you have read one and want to tell me it helped — or that I got something wrong — I read every message myself.
Send me a note →Start with the book that fits where you are
About to place a first order and want the steps? Take the Pocket Guide. Not sure you should sell on Amazon at all? Read Do Not Sell on Amazon first.
Pocket Guide & Quick Start Do Not Sell on AmazonLooking for tools instead? See the partner directory or our preferred vendor, Viktor, the AI employee.