Brand Marketing Concepts

The Amazon Seller Blog

Sixteen years of selling, consulting and cleaning up other people’s Amazon accounts — written down plainly. Costs, fees, scams, tools and the parts of the business nobody puts in a course.

Start with the Pocket Guide Read: Why Not to Sell on Amazon

Latest articles

No fluff, no “six figures in six weeks.” Just the arithmetic, the checklists and the warnings I used to bill for.

Ecommerce Marketing

Cloud Phone System for Small Business: An Honest Look at KrispCall

What KrispCall does, what it really costs, and who should skip it.

Oct 2, 2026 · Read
Ecommerce Marketing

AI Lead Generation Software for Small Business: An Honest Look at VektorOS

What VektorOS does, what we could not verify, and who should skip it.

Sep 29, 2026 · Read
Selling on Amazon

Amazon FBA Failure Rate: What Actually Sinks New Sellers

Nobody publishes a trustworthy Amazon FBA failure rate. Here is what actually sinks new sellers, and a seven-question check to run on your plan first.

Sep 29, 2026 · Read
Ecommerce Marketing

Call Tracking Software for Small Business: An Honest Look at WhatConverts

What WhatConverts tracks, what it really costs, and who should skip it.

Sep 25, 2026 · Read
Ecommerce Marketing

Email Marketing Software for Small Business: An Honest Look at GetResponse

What GetResponse does well, what it costs, and who should skip it.

Sep 22, 2026 · Read
Fees & Profit

Amazon Aged Inventory Surcharge: What It Is and How to Stop Paying It

A practitioner's walk-through of the Amazon aged inventory surcharge: what triggers it, why it shows up on your slowest ASINs first, and the review routine that k...

Sep 22, 2026 · Read
Ecommerce Marketing

Capsule CRM Review: A Simple CRM for Small Business

Capsule CRM and Transpond, reviewed honestly: what they do, who they fit, and who should skip them.

Sep 18, 2026 · Read
Fees & Profit

The Amazon Low-Inventory-Level Fee: What It Is and How to Avoid It

The low-inventory-level fee is a per-unit FBA surcharge that hits your fastest sellers. Here is how it is calculated, where to check it, and how to plan around it.

Sep 18, 2026 · Read
Ecommerce Marketing

Rescue My Finances: the money app that earns nothing when you borrow

Our new personal financial-recovery platform has no lender revenue, which means it can reach conclusions a lead generator cannot - including do not refinance.

Sep 16, 2026 · Read
Ecommerce Marketing

Lusha Review: A B2B Contact Data Tool for Wholesale Outreach

What Lusha does, what credits really cost, and who should skip it.

Sep 15, 2026 · Read
Fees & Profit

Amazon Referral Fee Percentage: What Amazon Actually Takes Off Every Sale

The referral fee is the one Amazon charge nobody escapes. Here is how the percentage works, where it varies, and how I price around it.

Sep 15, 2026 · Read
Ecommerce Marketing

Back-in-Stock Alerts for Shopify: An Honest Look at Notify Me!

Out-of-stock pages are traffic you already paid for. Here is where back-in-stock alerts help, and where Notify Me! falls short.

Sep 11, 2026 · Read
Scams & Safety

Amazon Account Suspension Help: What to Do in the First 48 Hours

A suspension is a process, not a verdict. Here is the order I work in during the first two days, and the mistakes that turn a fixable problem into a permanent one.

Sep 11, 2026 · Read
Ecommerce Marketing

What Is an AI Employee? (And How It Differs From an AI Assistant)

An AI assistant answers you. An AI employee delivers the work. Here is what that looks like in two small businesses that run on one.

Sep 10, 2026 · Read
Seller Tools

Print-on-Demand Apparel With No Minimums: Tapstitch Reviewed

Tapstitch does print-on-demand and cut-and-sew apparel with no minimums. What it costs, who it fits, and where reviewers say it falls down.

Sep 8, 2026 · Read
Selling on Amazon

Alternatives to Selling on Amazon: 7 Realistic Options

Amazon is a channel you rent. Here are seven realistic alternatives to selling on Amazon, what each is good and bad at, and how to sequence them as a small seller.

Sep 8, 2026 · Read
Seller Tools

Shippo Review: Multi-Carrier Shipping Software for Small Business

What Shippo does, what it costs, who should skip it, and how it stacks up against ShipStation.

Sep 4, 2026 · Read
Selling on Amazon

Is Amazon FBA Worth It in 2026? An Honest Answer After 16 Years

A straight answer to “is Amazon FBA worth it” — the real costs, the margin math, and the kinds of products and sellers it still works for.

Sep 4, 2026 · Read
Seller Tools

Amazon Repricing Software: An Honest Feedvisor Review

Feedvisor is enterprise Amazon repricing software with advertising bolted into the same AI. Powerful, expensive, and wrong for most small sellers.

Sep 1, 2026 · Read
Scams & Safety

How to Spot an Amazon Seller Phishing Email (7 Checks)

Fake suspension notices and bank-update requests look better than ever. Seven checks I run before clicking anything, and the steps to take if you already did.

Sep 1, 2026 · Read
Seller Tools

Amazon PPC Management Software: Quartile Reviewed

Quartile runs retail media ads across Amazon, Walmart, Google and Meta. What it does, what it costs, and who should skip it.

Aug 28, 2026 · Read
Fees & Profit

Amazon Storage Fees in Q4: What They Cost and How to Cut Them

Q4 storage rates are higher and your inventory is at its peak. A practical guide to what Amazon charges, how to calculate it, and the September decisions that cut...

Aug 28, 2026 · Read
Seller Tools

The Best Amazon Product Research Tool? An Honest Look at Jungle Scout

What Jungle Scout does, where its sales estimates get unreliable, and who should not buy it.

Aug 25, 2026 · Read
Fees & Profit

How to Calculate Your Real Amazon FBA Profit Margin

Most sellers measure margin wrong and believe the answer. Here is the step-by-step arithmetic I use to find a real Amazon FBA profit margin, per ASIN.

Aug 25, 2026 · Read

Free resources on this site

Reference

Amazon Seller Terms Glossary

Every acronym in Seller Central, explained in one page.

Warning

Amazon Seller Scams to Watch For

The fake “account health” calls and the invoices that are not invoices.

Tools

Marketing Partners Directory

The software we actually use, with the honest reason for each one.

Both books, no sales call

Everything on this blog goes deeper in the books — the fee math, the sourcing checklists and the exit plan if Amazon is not working for you.

Amazon Seller’s Pocket Guide Why Not to Sell on Amazon