Selling on Amazon

Everything about running an Amazon business day to day: registering and setting up Seller Central, sourcing and launching products, deciding whether FBA or merchant fulfilment fits what you sell, and knowing when the channel has stopped being worth it. These posts come out of sixteen years of selling on Amazon and consulting for other sellers, so they are written the way the job actually works rather than the way a course describes it. If you are still deciding whether to sell on Amazon at all, start with the honest arithmetic before anything else – most sellers who quit did so because of a calculation they never ran.