The Amazon Seller Blog
Sixteen years of selling, consulting and cleaning up other people’s Amazon accounts — written down plainly. Costs, fees, scams, tools and the parts of the business nobody puts in a course.
Start with the Pocket Guide Read: Why Not to Sell on AmazonLatest articles
No fluff, no “six figures in six weeks.” Just the arithmetic, the checklists and the warnings I used to bill for.
Lusha Review: A B2B Contact Data Tool for Wholesale Outreach
What Lusha does, what credits really cost, and who should skip it.
Amazon Referral Fee Percentage: What Amazon Actually Takes Off Every Sale
The referral fee is the one Amazon charge nobody escapes. Here is how the percentage works, where it varies, and how I price around it.
Back-in-Stock Alerts for Shopify: An Honest Look at Notify Me!
Out-of-stock pages are traffic you already paid for. Here is where back-in-stock alerts help, and where Notify Me! falls short.
Amazon Account Suspension Help: What to Do in the First 48 Hours
A suspension is a process, not a verdict. Here is the order I work in during the first two days, and the mistakes that turn a fixable problem into a permanent one.
What Is an AI Employee? (And How It Differs From an AI Assistant)
An AI assistant answers you. An AI employee delivers the work. Here is what that looks like in two small businesses that run on one.
Print-on-Demand Apparel With No Minimums: Tapstitch Reviewed
Tapstitch does print-on-demand and cut-and-sew apparel with no minimums. What it costs, who it fits, and where reviewers say it falls down.
Alternatives to Selling on Amazon: 7 Realistic Options
Amazon is a channel you rent. Here are seven realistic alternatives to selling on Amazon, what each is good and bad at, and how to sequence them as a small seller.
Shippo Review: Multi-Carrier Shipping Software for Small Business
What Shippo does, what it costs, who should skip it, and how it stacks up against ShipStation.
Is Amazon FBA Worth It in 2026? An Honest Answer After 16 Years
A straight answer to “is Amazon FBA worth it” — the real costs, the margin math, and the kinds of products and sellers it still works for.
Amazon Repricing Software: An Honest Feedvisor Review
Feedvisor is enterprise Amazon repricing software with advertising bolted into the same AI. Powerful, expensive, and wrong for most small sellers.
How to Spot an Amazon Seller Phishing Email (7 Checks)
Fake suspension notices and bank-update requests look better than ever. Seven checks I run before clicking anything, and the steps to take if you already did.
Amazon PPC Management Software: Quartile Reviewed
Quartile runs retail media ads across Amazon, Walmart, Google and Meta. What it does, what it costs, and who should skip it.
Amazon Storage Fees in Q4: What They Cost and How to Cut Them
Q4 storage rates are higher and your inventory is at its peak. A practical guide to what Amazon charges, how to calculate it, and the September decisions that cut...
The Best Amazon Product Research Tool? An Honest Look at Jungle Scout
What Jungle Scout does, where its sales estimates get unreliable, and who should not buy it.
How to Calculate Your Real Amazon FBA Profit Margin
Most sellers measure margin wrong and believe the answer. Here is the step-by-step arithmetic I use to find a real Amazon FBA profit margin, per ASIN.
Amazon Seller Worksheets, Templates and Checklists You Can Download
The actual files used to run other people's Amazon accounts - fillable, printable, no coaching call attached.
The Amazon Seller’s Pocket Guide: The Procedure, Not the Pep Talk
Most sellers do not fail on the product. They fail on the twenty-five decisions after it.
Why Not to Sell on Amazon: The Book the Gurus Would Rather You Skipped
Six parts, thirty chapters, and a forty-question test that tells you whether to sell on Amazon at all.
Back-Office Tools: Strategy, Remote Support and Web Data
The unglamorous layer: keeping the plan alive, fixing someone else's computer, and collecting the data your decisions need.
Why Website Visitors Do Not Convert (and How to See It)
You cannot fix a page you cannot watch people use. Two tools that turn behaviour into a picture.
Phone, Text and Video Tools for Small Businesses
An unanswered phone is a lost sale. Six ways to make sure someone - or something - picks up.
CRM and Lead Tracking for Ecommerce Sellers
Wholesale and B2B revenue leaks between the first email and the follow-up nobody sent. Five tools that close the gap.
Shipping, Sourcing and Fulfillment Tools for Small Sellers
Off-Amazon orders, no-inventory product lines, and recovering the demand that lands on a sold-out page.
Best Amazon Product Research, Ads and Repricing Tools
Three tools, three different jobs. Research before you buy inventory, ads after you list, repricing once the catalog grows.
Free resources on this site
Amazon Seller Scams to Watch For
The fake “account health” calls and the invoices that are not invoices.
Marketing Partners Directory
The software we actually use, with the honest reason for each one.
Both books, no sales call
Everything on this blog goes deeper in the books — the fee math, the sourcing checklists and the exit plan if Amazon is not working for you.
Amazon Seller’s Pocket Guide Why Not to Sell on Amazon