Brand Marketing Concepts

The Amazon Seller Blog

Sixteen years of selling, consulting and cleaning up other people’s Amazon accounts — written down plainly. Costs, fees, scams, tools and the parts of the business nobody puts in a course.

Start with the Pocket Guide Read: Why Not to Sell on Amazon

Latest articles

No fluff, no “six figures in six weeks.” Just the arithmetic, the checklists and the warnings I used to bill for.

Seller Tools

The Seller Tool Stack We Actually Use (And What Each One Is For)

Research, CRM, calls, email, shipping, attribution: the tool categories a seller actually needs, and how to avoid paying for six overlapping subscriptions.

Aug 19, 2026 · Read
Scams & Safety

Amazon Seller Scams: The Calls, Emails and Invoices to Ignore

Fake support calls, phishing account-health emails, bogus trademark invoices - the patterns that catch busy sellers, and the one rule that stops all of them.

Aug 19, 2026 · Read
Fees & Profit

Amazon FBA Fees Explained: Where Your Margin Actually Goes

Referral, fulfillment, storage, aged inventory, low-inventory and removal fees - what each one is and which ones quietly eat your margin.

Aug 19, 2026 · Read
Fees & Profit

Should You Sell on Amazon? An Honest Look at the Numbers First

Most sellers quit because of arithmetic they never did. Here is the math to run before you list a single product.

Aug 19, 2026 · Read

Free resources on this site

Reference

Amazon Seller Terms Glossary

Every acronym in Seller Central, explained in one page.

Warning

Amazon Seller Scams to Watch For

The fake “account health” calls and the invoices that are not invoices.

Tools

Marketing Partners Directory

The software we actually use, with the honest reason for each one.

Both books, no sales call

Everything on this blog goes deeper in the books — the fee math, the sourcing checklists and the exit plan if Amazon is not working for you.

Amazon Seller’s Pocket Guide Why Not to Sell on Amazon